Integrate LinkedIn Ads with HubSpot to automatically bring your leads into your CRM effortlessly. Streamline your marketing process and avoid manual data entry by connecting these two powerful tools using Zapier. Discover how you can save time and boost efficiency with our easy-to-follow guide.
Integration Time: 3-5 days.
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Integrating LinkedIn Ads with HubSpot is like putting peanut butter and jelly together—it's a classic combination that works wonderfully.
When you run ads on LinkedIn, you're targeting a professional audience that’s interested in your services or products.
But what happens to those precious leads once they click on your ad?
Without integration, you might end up managing leads manually or losing track of them altogether.
By connecting LinkedIn Ads to HubSpot, you can automatically turn those leads into contacts in your HubSpot CRM.
This means you'll have all your data in one place, making it easier to follow up, nurture leads, and analyze performance.
Plus, it saves you tons of time and reduces the chances of human error.
It's a smarter and more efficient way to manage your marketing efforts.
Common Challenges
When trying to integrate LinkedIn Ads and HubSpot, people often face some common challenges.
First, setting up the integration can seem intimidating if you're not familiar with the tools. Finding the right settings and options to connect the two systems might feel like searching for a needle in a haystack.
Another challenge is data mapping. Ensuring that the right information from LinkedIn Ads, like lead names and contact details, aligns perfectly with the fields in HubSpot can be tricky. Misalignments can cause data to be messy or incorrect.
People also worry about privacy and data security. With any integration, keeping sensitive information safe is a top priority. Understanding how both systems handle data is crucial for peace of mind.
Lastly, troubleshooting issues can be confusing. If something goes wrong, figuring out whether the problem is with LinkedIn Ads, HubSpot, or the integration itself can be a head-scratcher.
How to Integrate?
Here’s a simple step-by-step guide on how to integrate LinkedIn Ads with HubSpot using Zapier:
1. Sign Up or Log In to Zapier:
Go to the Zapier website. If you don’t have an account, sign up. If you already have one, just log in.
2. Create a New Zap:
Click on “Make a Zap” to start creating a new automated workflow.
3. Set LinkedIn Ads as the Trigger:
- Search for “LinkedIn Ads” in the Zapier app search bar.
- Choose the event trigger, like “New Lead.”
- Connect your LinkedIn Ads account to Zapier by following the prompts. Make sure you give permission for Zapier to access your LinkedIn Ads data.
- Select the specific ad account or campaign from which you want to capture leads.
4. Set HubSpot as the Action:
- Search for “HubSpot” in the Zapier app search bar.
- Choose the action, like “Create Contact.”
- Connect your HubSpot account to Zapier if you haven’t already.
- Map the necessary fields from LinkedIn Ads to HubSpot. For instance, link the LinkedIn lead name to the HubSpot contact name field.
5. Test Your Zap:
Before going live, test your Zap to make sure everything works smoothly. Zapier will guide you through sending a sample lead through the workflow.
6. Turn On Your Zap:
Once testing is successful, turn on your Zap. Now, every time you get a new lead from LinkedIn Ads, it will automatically be added to HubSpot as a new contact.
7. Monitor and Adjust:
Keep an eye on your integration for the first few days. Make sure leads are being captured as expected and adjust any settings if needed.
