One common challenge when integrating Zendesk and Salesforce is ensuring that data flows correctly between the two platforms. Here are some issues that can arise during integration: • Information can get lost or fail to sync properly if the setup is not done carefully. • Different data formats or fields that don’t match up between the two systems can cause confusion and errors. To mitigate these challenges, it is essential to pay close attention to the integration setup and ensure compatibility between the data formats of both platforms. This careful approach can help streamline data flow and minimize potential issues.

To set up an integration between Zendesk and Salesforce using Zapier, follow these steps: 1. Sign up for a Zapier account if you don't have one. It's easy and free! 2. Click on 'Make a Zap' to start creating your integration. 3. Choose Zendesk as the trigger app. - Select 'New Ticket' as the trigger event. - This means that whenever a new support ticket is created in Zendesk, it will kick off the process. 4. Connect your Zendesk account to Zapier by following the prompts. 5. Next, choose Salesforce as the action app. - Select 'Create Record' as the action event. 6. Connect your Salesforce account to Zapier by following the prompts. 7. Now, map the fields from Zendesk to Salesforce. - For example, connect the ticket subject to the Salesforce opportunity name. 8. Test the Zap to make sure everything works correctly! 9. If the test is successful, name your Zap and turn it on! - Now, every time a new ticket is created in Zendesk, it will automatically create a record in Salesforce! By following these steps, you can automate the process of creating records in Salesforce for new tickets in Zendesk, streamlining your workflow and improving efficiency.