Learn how to easily integrate Google Ads with Salesforce using Zapier to create leads from form submissions and track campaign performance effortlessly.
Integration Time: 3-5 days.
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Integrating Google Ads with Salesforce is like having a superpower for your business!
When you connect these two systems, you can enjoy several benefits:
• Automatically turn form submissions from potential customers into leads in Salesforce.
• Reduce manual work, allowing for a more efficient workflow.
• Follow up faster with individuals interested in your products.
• Monitor your ad performance directly within Salesforce, enabling smarter marketing decisions.
By leveraging this integration, you can streamline your processes and enhance your marketing efforts.
Common Challenges
While integrating Google Ads and Salesforce is really helpful, it can come with some bumps in the road.
One common challenge is ensuring that all the right information is passed correctly from one system to the other. Some of the issues you might encounter include:
• Mismatched data formats
• Uncertainty about what triggers to set up in Zapier
Additionally, if you're not familiar with these tools, understanding how to set everything up may feel a little overwhelming at first.
By addressing these challenges, you can streamline the integration process and make the most of both platforms.
How to Integrate?
Integrating Google Ads and Salesforce using Zapier is easy! Here’s how to do it step-by-step:
1. Sign up for a Zapier account if you don’t have one.
2. Click on 'Make a Zap' to start creating your integration.
3. Choose Google Ads as your trigger app and select 'New Lead Form Response' as the trigger event.
4. Connect your Google Ads account and select the specific ad campaign you want to track.
5. Next, choose Salesforce as your action app and select 'Create Lead' as the action event.
6. Connect your Salesforce account.
7. Map the fields from your Google Ads form to the corresponding fields in Salesforce.
- For example, ensure the email from Google Ads goes to the Email field in Salesforce.
8. Test your Zap to make sure everything works well.
9. If the test is successful, turn on your Zap!
Now, every time someone fills out your Google Ads form, a new lead will be created in Salesforce automatically.
